Rise Above the Competition
Search optimization may seem like a straight-forward process, but to get your business high up on the result pages of major search engines can get pretty complex pretty quickly. Search engines such as Google, Bing, and Yahoo are very sophisticated and you need a seasoned pro in order to communicate with them effectively. (If you’re curious, click here to learn how search engines work.)
Your SEO Pro can do that for you. We can increase your ranking on the major search engines by managing and manipulating not only the content of your website but the very code it is created in.
→ Where Do We Start? Key Term Generation
The most challenging part of the optimization process occurs at the very beginning. In this case, it’s with keyword or key term (several keywords in a phrase) generation.
Your SEO Pro will work with you to develop a core list of words and phrases that are relevant to your product and service – words and phrases ¬ that your prospects would use in a search when they want to find a company like yours.
→ The Next Step: Research and Analysis
We then take this list and analyze it for competition, relevancy, and frequency. This is where we essentially determine how it measures up to the search engine algorithms. We will work with you to refine the most effective terms for the best results.
→ Almost There: Putting it All Together
With a final list of key terms, Your SEO Pro will then develop an optimization plan and begin modifying the code that’s behind your site. Meanwhile, we’ll review the copy on your site, and help create site content that is saturated with the highest priority key terms. The result will be content that effectively delivers your core message, is engaging to the reader, and draws more visitors to your site than ever before.
→ The Home Stretch: Making it Live
At the re-launch of your newly optimized website, Your SEO Pro will analyze your website’s performance to create a baseline report. We then generate reports every 30 days for a three month period so we can determine the strengths and weaknesses of the site. As needed, tweaks will be made to continually improve performance.
→ The Final Details: Off-Page Optimization
Once your optimized site is up and running, we will also provide you with off-page optimization techniques, which are primarily used to get your website connected and increase your incoming links. This part of the optimization process can be as shallow or as deep as you want.
→ Continuing Optimization
Depending on a number of factors – site age, competition for key terms, competition in your industry and others – Your SEO Pro will recommend a continuing optimization analysis program where we analyze your website’s search performance every month and make adjustments where necessary. Ultimately, Your SEO Pro’s goal is to get your website to within the top 20 search results for as many of your key terms as we can – then to keep you ranked up there, well above the competition!
Additional Services:
→ Reputation Management
Reputation management entails tracking all mentions of a company and or its products/services on the Internet, reporting on what’s being said, then creating supportive or oppositional content. This service is performed 24/7/365.
Costs can be as little as $300.00 per month and can easily reach $5,000.00 and higher each month. Read More >>
→ Social Media Marketing
It is very important for every business be involved in social media as it is a huge resource for consumer interaction and generating “buzz” for new products and services, as well as creating and maintaining a more personal identity with your visitors. Because social media outlets such and Facebook, Twitter, and others have increased in numbers so quickly in the past two years creating profiles, managing them, and effectively utilizing these social media outlets can become “resource hogs.”
Our team of social media gurus will work with your PR and marketing teams to create and manage your company’s profiles and content stream. Read More >>
