SEO: Understanding How Search Engines Work
It is often challenging to fully understand how the process of optimizing a site can affect its search rankings.
Search engine optimization, commonly referred to as SEO, is the process of improving the volume and quality of traffic to a website from search engines through organic search results – versus paid search engine results. Typically, the sooner a website is shown in the search results, or the higher it ranks; thus, more people will visit that website. Optimization can also work on differing types of searches, including image, local, and industry-specific searches.
The Search Engine Marketing Professional Organization (SEMPRO) defines SEO as “The practice of using a range of techniques, including augmenting HTML code, web page copy editing, site navigation, linking campaigns and more, in order to improve how well a site or page gets listed in search engines for particular search topics.”
Why does SEO need to be so expansive? Think of it as the conduit from your site to the major search engines. Google, Bing, and Yahoo all have a highly sophisticated process from compiling words, tags, and attributes from all over the Internet in massive repositories. These key terms are collected by search engine robots, which are often called crawlers or spiders, that automatically go out and crawl through the Internet and find information on specific pages within a website.
You want as much of your site as possible to be recognized by those robots so that they can take that information back to the search engine to be indexed through a process that includes highly sophisticated, heavily computational ranking algorithms. Then, when your prospective clients perform a search on Google, for instance, its engine will search through the indexed information – using over 200 algorithmic factors – to find data that most closely matches the your prospects’ inquiry. And with Your SEO Pro’s help, the results they find will be yours.
Our internet marketing strategy, considers how search engines work and what people are searching for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. This content is developed based on the keyword and keyphrase research that we do for you.
The keyword and keyphrase research is essential for creating an optimization schema that produces the most effective results both for you, our client, and your potential clients doing the searching. If we drive the wrong kind of traffic to your site you will not be getting the sales and leads you desire.
